Essay on Food Advertisements - 2423 Words

When my family moved away from the place I grew up I began to have a major problem with my weight; I turned to food to comfort me. I somehow felt secure while eating and because of that psychological reassurance I got from the food, I was soon over weight. I knew I had to do something but that urgency would die when I would be introduced to a new flavor of Brewster’s ice cream or a limited time only supreme large fries that I saw advertised on the television or in a magazine. My self esteem and body-image suffered a great amount during those years of constant struggle. As I looked at pictures of celebrities, athletes, average people, friends, my sister and then myself, I noticed something, all of them were thin except me. After this and†¦show more content†¦Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. M any advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like â€Å"Trix Rabbit† and â€Å"Toucan Sam† (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the â€Å"Fun foods† (Elliot, 2008, p. 259-273). They do this so the kids will use their, â€Å"pester power† (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, â€Å"These studies have generally linked childrens television viewing to negative health effects† (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they rememb ered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though theirShow MoreRelatedFast Food Advertisement Regulations1959 Words   |  8 PagesZachary Buerkle November 12, 2012 Is fast food the new tobacco? Should government further regulate fast food advertisements as done with tobacco advertisements? On June 22 of 2010, over ten years of intensive planning from the FDA would finally result in the extensive regulation of the $89 billion tobacco industry. 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